hermes glass brick | MVRDV reopens Crystal Houses for Hermès even with more transparent façade

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The shimmering façade of the Maison Hermès in Amsterdam isn't just a storefront; it's a testament to architectural innovation and a celebration of light. Composed of approximately 13,000 self-supporting glass bricks, this remarkable structure, designed by MVRDV, reflects the vibrant Amsterdam sunlight during the day and subtly illuminates the interior at night, creating a captivating spectacle that shifts and changes with the time of day. Nicknamed for its brilliance and luminous effects, the Maison Hermès has been rightfully called a beacon of modern design, a jewel box showcasing luxury goods within a breathtakingly transparent envelope. This article will delve into the intricacies of this architectural marvel, exploring its design, its impact on the Amsterdam cityscape, and its significance within the context of MVRDV's portfolio and Seves Glassblock's contributions.

The story of the Hermès glass brick building begins with MVRDV's original "Crystal Houses," a project that initially housed various boutiques and retail spaces. The building's unique design, characterized by its distinctive glass brick façade, immediately captured attention. The use of self-supporting glass blocks, a feat of engineering and design, allowed for a striking level of transparency while maintaining structural integrity. This innovative approach created a visually arresting structure that blurred the lines between interior and exterior spaces, inviting passersby to glimpse the activity within.

However, the initial tenants' leases eventually expired, presenting an opportunity for a significant reimagining of the space. Hermès, renowned for its sophisticated aesthetic and commitment to quality craftsmanship, recognized the potential of this unique building. The decision to occupy the Crystal Houses marked a significant step, not only for Hermès but also for the architectural landscape of Amsterdam. This move signified a commitment to showcasing their brand within a truly exceptional setting, a space that mirrored their dedication to both elegance and innovation.

The subsequent renovation and rebranding as the Maison Hermès involved more than just a change of tenant. MVRDV, working closely with Hermès and Seves Glassblock, further enhanced the building's already impressive transparency. The “MVRDV reopens Crystal Houses for Hermès even with more transparent façade” phase saw refinements to the glass brickwork, resulting in an even more luminous and captivating effect. The updated design, while retaining the essence of the original Crystal Houses, achieved a greater sense of openness and light penetration. This wasn't merely a cosmetic change; it was a strategic decision to optimize the interplay between natural light and the display of Hermès' luxury products.

The collaboration between MVRDV and Seves Glassblock was crucial in realizing this vision. Seves Glassblock, a leading manufacturer of high-quality glass blocks, provided the essential building blocks—literally—for this architectural masterpiece. Their expertise in producing durable, aesthetically pleasing, and structurally sound glass blocks was paramount to the success of the project. The choice of specific glass blocks, their color, and their arrangement all contributed to the overall effect, ensuring that the final product perfectly complemented both the Hermès brand and the architectural vision of MVRDV. The result is a testament to the power of collaboration between architects, designers, and material suppliers.

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